Sunday, May 20, 2007

Creating Positive Negative Space




















The field of which I am now designing a product towards is ‘creating positive negative space’. In the world of china it can be easily said with the amount of people are occupying a vast quantity of land, that storage of ‘things’ can become an issue. ‘Creating positive negative space’ represents an opportunity to generate space where one would not initially use in there every day use if ‘things’ or storage techniques. By utilising space well, an opportunity opens to (a) have more freedom in the there own home with less clutter or (b) have more stuff! This will purely be up to the customer’s decision of their way of living. So why don’t people clean up there storage problems? Is it because they don’t have any place for there things to go or they don’t have the time to carry out the task to pursue these adventures in there busy schedule or is it purely laziness?



Negative space represents an empty space, space around an object or form; also called the white space. To identify useful white space potential you must understand the pure basics of what an object does or performs in its task to create a relationship to its host or creating transcendence.

The picture above shows a large quantity of white space below the table. This is the space which is not utilised other than your legs and the seat (if pushed under the table while not in use), whereas the top of the table would be used to hold and in most cases to ‘store things’. The table itself does not use up a considerable amount of room in volume, therefore allowing an opportunity to create positive use of this liberty.

1 comment:

Roger Bateman said...

great illustrations ... they a strong point. the simplicity is striking and could be replicated in the product, simple everyday rituals could be the starting point.